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PAUL RENNER

IDENTITY SYSTEM

Paul Renner was a German typeface designer. He is best known for designing Futura typeface which influenced the modern typeface designs.

Design Concept

To design an identity system with a set of business materials for a typeface designer using only their typeface. The identity is based on Paul Renner’s Futura, using Renner’s initials in the mark P and R. The elements of the mark allowed the identity to be expanded to an application on a folder, envelope, fax, invoice, letterhead, information sheet, and business card.